THE SHORT ANSWER
Key points
- The useful AI answer should come first.
- A sponsored suggestion should appear only when it matches the current need.
- The placement should be separate from the answer and clearly labeled.
- Most conversations should not need an ad.
01
What does a conversational ad look like?
Imagine someone asks a travel copilot what carry-on to use for a week in Europe. The AI can explain what size, weight, and features to look for. A relevant luggage brand can then appear in a separate sponsored card below that answer.
The person still receives a complete answer. The ad gives them a useful next step if they want one.
02
How is this different from a banner ad?
- A banner targets a page or audience. A conversational ad matches the need expressed in the current message.
- A banner competes with the product experience. A native placement follows the flow of the conversation.
- A banner can appear on every visit. A conversational ad can return no placement when nothing is useful.
- A conversational ad is explicitly marked as sponsored.
03
Where does Zeekend fit?
Zeekend connects advertisers with independent AI products across the open web. It matches an eligible campaign to a useful moment, returns a native sponsored placement, and reports what happened.
AI developers keep control of categories, formats, relevance rules, and when no ad should appear. Advertisers choose what they promote, set budgets, and see placement and performance data.
COMMON QUESTIONS
What else should you know?
Is the sponsored suggestion part of the AI answer?
No. Zeekend placements are designed to be visually separate from the answer and clearly labeled as sponsored.
Does every conversation show an ad?
No. A placement should appear only when an eligible offer is relevant and useful to the current request.
Are conversational ads based on personal profiles?
Zeekend is designed around the context of the current request rather than cookies or a cross-app identity profile.
FOR ADVERTISERS