THE SHORT ANSWER
Key points
- Start with a product, service, or offer that solves a specific need.
- Define where the campaign can run and how much it can spend.
- Use the current conversation as the targeting signal.
- Measure impressions, clicks, cost, and downstream outcomes.
01
How it works
- 01
Add your brand
Share your website so the campaign can use approved products, prices, descriptions, and brand assets.
- 02
Set the campaign
Choose what to promote, the audience needs you can serve, your budget, and any categories or placements to exclude.
- 03
Match useful moments
When a person asks a participating AI product a relevant question, the campaign becomes eligible for that moment.
- 04
Show a labeled placement
The AI answer stays intact. A separate sponsored suggestion can appear after it.
- 05
Measure the result
Review reach, impressions, clicks, CTR, CPM, cost, and conversion data in one place.
02
What makes a brand eligible?
The strongest campaigns have a clear product, a specific customer need, accurate landing pages, and claims that can be checked. A vague brand message is harder to match than a concrete offer.
For example, “lightweight carry-on for a seven-day trip” is easier to match responsibly than “the best travel brand.”
03
What control does the advertiser keep?
- Choose the products and offers that may appear.
- Set budget and campaign dates.
- Approve claims and creative rules.
- See where placements ran and how they performed.
- Pause or change the campaign when needed.
COMMON QUESTIONS
What else should you know?
Do I need to write a different ad for every AI app?
No. A network can turn approved campaign information into native placements that fit each participating product's format.
Can I choose what my brand promotes?
Yes. Advertisers define eligible products, offers, claims, budgets, and campaign rules.
Can I see where my ads appear?
Zeekend is designed to report placements and results rather than operate as a black box.
FOR ADVERTISERS