THE SHORT ANSWER
Key points
- Do not mix paid copy into the answer text.
- Use a visible Sponsored label and the advertiser's name.
- Keep the unit compact and subordinate to the answer.
- Let the user continue the conversation normally.
01
A good placement has four parts
- Disclosure: a clear Sponsored label.
- Identity: the advertiser or brand name.
- Relevance: one short sentence connecting the offer to the current need.
- Action: a specific link such as “See available rooms” or “Shop the carry-on.”
02
Where should it appear?
The answer should come first. The sponsored unit can follow as an optional next step, with enough spacing and visual separation to make the boundary obvious.
The composer or next interaction should remain available below it. The ad should not stop the conversation or force a click.
03
What should developers avoid?
- Do not disguise sponsored copy as the model's independent recommendation.
- Do not show a placement when the match is weak.
- Do not allow the unit to dominate the screen.
- Do not make the AI answer wait for an ad request.
- Do not remove the disclosure in custom rendering.
COMMON QUESTIONS
What else should you know?
Can a sponsored unit use my app's design system?
Yes. A native unit can inherit typography, spacing, and colors while keeping the disclosure and advertiser identity clear.
Should the ad be included in the model's answer bubble?
No. Keeping the placement separate makes the commercial relationship easier to understand.
What if the ad does not fit on a small screen?
Use a compact responsive layout that preserves the label, advertiser, relevant message, and action without horizontal scrolling.
FOR AI DEVELOPERS